Derived and Fluctuating Demand.
Read thoroughly on the topic below, then the question followed by the response to the question. (see further instructions in blue below the response) Question for Topic 1 Can you think of another situation similar to the LeBron effect in which derived demand was created by something that happened in the external environment, something that caused other companies to sell their products to other businesses to meet new demand? Another example, after 9/11, many people were concerned for their safety or their ability to survive during an attack. This prompted companies to market safety kits for home and auto. Most of these kits were compilations of existing products, but the derived demand for bandages, flashlights, etc. increased.