Internet and Social Media Marketing Plan.
Description The Final Paper will provide the students with the opportunity to integrate all they have learned in the course by creating an e-marketing strategy using internet and social media marketing. The Final Paper requires the creation of the plan for marketing a specific product that the student is familiar with. The plan should specifically focus on the Internet and social media channels. The following components should be covered in the plan: • Identify the target customer or market you want to reach. • Estimate the size of the target market, its key players, and expected long-term growth. • Explain how you plan to position and communicate the product offering in the market based on data gathered by listening to and monitoring the target customer/market (what they say about your product, your competitors, and your industry). • Examine the promotional strategy of your specific product. • Identify and explain the metrics for measuring effectiveness of implementing the e-marketing strategy. Writing the Final Paper The Final Paper: • Must be eight to ten double-spaced pages in length (not including the title and reference pages), and formatted according to APA style as outlined in the Ashford Writing Center. • Must include a title page with the following: o Title of paper o Student’s name o Course name and number o Instructor’s name o Date submitted • Must begin with an introductory paragraph that has a succinct thesis statement. • Must address the topic of the paper with critical thought. • Must end with a conclusion that reaffirms your thesis. • Must use at least four scholarly sources, in addition to the textbook, from the Ashford University Library. • Must document all sources in APA style, as outlined in the Ashford Writing Center. • Must include a separate reference page, formatted according to APA style as outlined in the Ashford Writing Center. Textbook https://books.google.it/books?hl=en&lr=&id=6doKAAAAQBAJ&oi=fnd&pg=PR7&dq=Roberts,+M.+L.+%26+Zahay,+D.+(2013).+Internet+marketing:+Integrating+online+and+offline+strategies+(3rd+ed.).&ots=SBG_m5LLg_&sig=dlqJKJ_tJtW-QE6cmAF9tjCabA4#v=onepage&q&f=false