MARK5074 Strategic E-Marketing Assignment Student Brief 2018.
You are required to critically analyse Biosite’s online presence by using appropriate e-marketing terminology, theory and frameworks. Thereafter, based on your analysis, including competitor analysis, you are asked to formulate an effective e-marketing strategy for your organisation. You will need to explain and justify your recommendations.
You are required to apply theory into practice; make use of theoretical models and frameworks. However, you should not rewrite theories, describe models or quote extensively. The proposed e-marketing strategy should be SMART, i.e. Specific, Measurable, Attainable, Relevant and Time-bound. High marks will be awarded for critical analysis, application of theory, creativity, quality of strategic recommendations and evidence of extensive reading of the relevant literature.
1.2 Part A: 50% of assignment grade
Your critique should include a detailed analysis of Biosite’s online presence and e-marketing activities focusing on:
·
competitor analysis
·
online customer experience/engagement
·
social media involvement
1.3 Part B: 50% of assignment grade
Having carried out a thorough analysis of the firm’s current online presence, you should propose an E-Marketing strategy for Biosite. This should include:
·
clearly defined SMART objectives
·
a reference to targeted audiences
·
proposed recommendations to meet objectives
·
proposed evaluation methods
To complete this assignment successfully, you will have to conduct your own analysis based on secondary data available. You will be expected to make use of the resources (e.g. lecture notes, books, academic journals, relevant industry report) with appropriate referencing.
MARK5074 Strategic E-Marketing Assignment Student Brief 2018