Marketing Strategy.
This unit covers many strategies on marketing and advertising for e-commerce sites. As a digital marketing professional, you have been tasked to develop an online campaign for your company s new apparel, which targets the 18-26 year old young adult market in the United States. Write a essay on your recommendations of at least six digital marketing advertising strategies (concepts), and explain how each strategy will help the companies new brand of apparel for young adults. Determine the possible challenges and benefits of online marketing communication.