Marketing Strategy Douglas Holding.
The Company for this is Douglas Holding https://corporate.douglas.de/about-douglas/company-profile/?lang=en – Please read all the following Instructions carefully! – Use the Draft i will provide in the files as a starting point and improve it as you see fit for the task – Check out the files about the details about the module and format! – Use the Harvard Style for Referencing! – I will provide example work from other students in the files! Marketing Strategy Analysis International Marketing Management Additional Information for Final Assessment! Your marketing strategy analysis paper should be a rigorously researched and carefully analyzed document that will move beyond merely reciting facts and figures to analyze and make recommendations, as if you were hired as a management consultant by your target company. The level and quality of your work should be on par with that of the work of top consultants of the top management consulting firms. These sections are highly recommended: • Literature Review – Extensive research that is relevant to the topic. • Executive Summary – Key issues, current position and overview. • Methodology/Framework – Discussion of how the study will be conducted and organized. • Marketing Audit –PLEESTIC, Porter’s Five Forces and SWOT, Ansoff’s Matrix. • Assumptions- Variables/Factors that may influence the research but over which researcher has no control. • Detailed Strategy Analysis o Current Position o Key Issues o Corporate Strategy o Marketing Objectives o International Marketing Strategy o Segmentation / Targeting Positioning Maps BCG o Products / Services o Financial Analysis Analysis of all financial statements. Use and interpretation of common financial ratios. Discussion of fit between the marketing strategy and the financial indicators. o Pricing Strategy o Channel Strategies Place – Where things are sold. Distribution methods Channels used • Include a graphic (showing how the channel works…Like we did for Aqualisa) o Marketing Communications o Sales Strategies o Deep Analysis of the Current Marketing Strategy – Very Important! o Recommendations – Very Important! o Monitoring & Control – Create processes to determine and assess performance metrics for your recommendations. o Societal Impact –What new insights your analysis brings to society